ALBA-TROSS: A FRESH SWING AT SCOTTISH GOLF STYLE

Branding & Website Creation by PWR GFX

When the team at Alba-Tross came to me, they had three things: decades of expertise in sublimation print, a passion for golf and a vision that needed a visual identity to match.

What they didn’t have yet? A brand that looked as premium as the product. A digital presence that worked as smoothly as their gear does on the green.That’s where PWR GFX stepped in.

Precision Meets Personality

Together, we started by crafting a bold new logo and visual identity that captured the spirit of Scottish golf heritage - with a modern twist. Strong typography, paired with clean iconography, gives Alba-Tross the authority it deserves, while subtle design nods to tradition keep it grounded in its roots. This wasn’t about chasing trends. It was about building a brand that felt classic and confident, but ready for the next tee-off.

Branding and e-commerce website - www.alba-tross.com

Website That Works (And Converts)

From design to development, we delivered a fully responsive website that’s as easy to navigate as a well-placed putt. Built to support:

• B2B enquiries from golf clubs, events, and corporate partners

• Custom towel ordering with space for club crests, business logos, or artwork

• Bold visuals showing off product quality and use-case inspiration

Whether someone’s placing a bulk order for a tournament, or just wanting to add a finishing touch to their pro shop - this site makes the process smooth and stylish.

Branding With Purpose

This wasn’t just a rebrand. It was a repositioning. Alba-Tross is now proudly placed as Scotland’s go-to for premium custom golf towels. Because when you're building something premium, the brand has to walk the walk.

See it live

Check out the final site at: www.alba-tross.co.uk

(Designed and built by yours truly.)

Visual Communication. Why It’s the Unsung Hero of Great Design

Let’s be honest, most people think design is just about making things look good. But for me, it’s always been about how something speaks before a single word is read. That’s where visual communication really shines. It’s the glue between your message and your audience. And when it’s done right, it does all the heavy lifting.

Every brand, every product, every idea has a story to tell. But not everyone’s going to sit and read a paragraph, or even a sentence. So how do you get that story across instantly? That’s the power of visual communication. It's the colours that spark emotion, the shapes that suggest trust or movement, the spacing that creates calm or energy. All of it adds up to a message people can feel in a split second.

I think that’s what makes visual communication so important, it’s not just about looking professional. It’s about creating clarity and connection. When your audience sees your brand, they should get it - who you are, what you stand for, and why it matters to them. Without needing it spelled out.

At PWR GFX, I put a lot of care into getting those details right. I look at how your brand needs to be seen, then build a visual language that speaks to your audience fluently.

From logo design to colour systems and layout, nothing’s random - everything is crafted to make sure your brand doesn’t just show up, but shows up meaningfully. Because to me, great design isn’t just visual. It’s a conversation without words.

Drop me an email or request my client specification online form, to begin your project with me... and let's enjoy the process along the way!

Not Just Characters and Coffee Pots:

Why My Illustration Skills Are Built for More

Let’s get one thing straight: illustration isn’t just about drawing cute characters or quirky coffee pots for Instagram posts (although I can do that, and I do it well). But if that’s where your imagination stops when you think “illustrator,” then it’s time for a reset.

Illustration is a visual language - and I speak it fluently across multiple dialects.

From character-led storytelling to slick, branded assets, my illustration skills are crafted to elevate brands, businesses, and bold ideas. Whether you’re building a new campaign or giving your brand a much-needed refresh, I bring concepts to life through imagery that connects and communicates.

Illustration with Intent.

Think of illustration as a bridge: it connects your message to your audience. I don’t just draw - I design with purpose. Each stroke, shade, and shape is crafted to fit your brand’s voice and visual identity. This is where my background in graphic design meets my creative instincts.

Yes, I can draw your mascot. But I can also design your corporate layout system, build visual assets for digital platforms, and create consistent iconography for user interfaces. I’ll even map out your office floor plan or pop-up event space - clean, clear, and on-brand.

What I Can Illustrate for You

(That You Probably Haven’t Thought Of)

• Corporate Branding Systems - Illustration adds personality to your visual identity. I can design illustration styles that slot into your brand guidelines and extend effortlessly across web, social, packaging, pitch decks - you name it.

  
  

• Marketing Collateral - From event graphics and infographics to custom layouts and point-of-sale visuals, I create assets that aren’t just pretty - they’re powerful.

  
  

• Interior Layouts & Floor Plans - Planning a retail space, exhibition stand, or even an office redesign? I deliver functional and visually engaging floor plans that blend style with practicality.

  
  

• Digital & UI Assets - Need icons, illustrations for onboarding flows, or product walkthrough visuals? I’ve got you covered with assets that make digital experiences feel human.

  
  

• Concept Visualisation - Sometimes an idea needs a picture before it becomes real. Whether you’re pitching a new campaign, a product launch, or a creative idea to investors, I can bring your vision to life in a way words can’t.

  
  

• Clothing / Garment designs - I can provide manufacturing quality graphics that work across various production techniques, from textile prints to graphic hoodies and tees. I'm familiar with most industry production standards here having working in the textile industry for 12 years.

Flippin Good - floor plan / layout

Why Work With Me?

Because I’m not boxed in.

I bring years of experience working with global brands and grassroots projects alike. I understand the demands of tight deadlines, the nuances of brand tone, and the importance of keeping things consistent - even when pushing the creative envelope.

I know when to add personality, when to keep things corporate, and when to go completely off-piste (with good reason). And because I’m not just an illustrator - I’m a designer too - you’re getting creative that doesn’t just look great, it works across platforms.

Let’s Create Something That Stands Out

So if you’re looking for illustration that does more than decorate - illustration that delivers meaning, structure, and visual impact - let’s talk. stuart@pwr-gfx.com or DM me on socials. or call me direct for a chat - 07590802565.

I’ll bring the pens, pixels, and precision. You bring the idea (...or not! we can work together to get what works best for you and your goals).

www.pwr-gfx.com

Business infographic examples with illustrative / icon elements 1

Business infographic examples with illustrative / icon elements 2